Our Team
Our team comprises experienced professionals passionate about empowering investors and driving financial literacy. With diverse expertise and a commitment to excellence, we strive to provide the highest quality guidance and education to our community.
Lel Smits
Managing Director
Lel is a globally regarded broadcast finance journalist, award winning entrepreneur and director. As a former foreign correspondent for Australian Financial Review on Wall Street Lel produced and presented daily finance reports within the New York Stock Exchange broadcast on Australia’s AFR digital platforms. Lel has interviewed hundreds of ASX CEOs and executives and written thousands of finance news stories.
Lel is currently a Director of Australian Shareholders’ Association, graduate of Australasian Investor Relations Association (AIRA) and Australian Institute of Company Directors (AICD) and holds a Master of Arts in Journalism, Bachelor of Arts and Bachelor of Media. Lel supports individuals, executives and companies as a peak performance specialist and volunteers her time as an advocate for improving financial literacy.
Vivienne Leong
Investor Marketing Specialist
Viv is a seasoned content creator with more than 10 years of experience making her mark on the digital landscape. With a track record of viral success, including the creation of a short form video with +19 million views, Viv has become a prominent figure in crafting compelling narratives for ASX listed companies and excels in translating complex corporate stories into impactful social narratives.
As an investor digital media strategist Viv has worked with more than 200 ASX listed companies, producing CEO interviews and investor presentations, and strategically distributing engaging content to investors. Viv’s digital content creation academic qualifications and extensive digital experience position her as a trusted expert at the intersection of corporate communication and digital engagement.
Bart Bogacz
Managing Editor
Bart is a seasoned financial services professional with more than two decades of experience analysing publicly listed companies across a wide array of sectors. His extensive knowledge of capital markets has been honed through several roles with investor relations organisations where he specialised in researching, evaluating, and producing in-depth reports and articles on hundreds of companies listed in Australia and the US. His expertise also extends to assessing the broader macroeconomic climate and stock market trends.
Bart has more than 15 years of experience in management, consulting and entrepreneurial positions within the resources sector, including the supervision of mineral exploration campaigns for private and ASX-listed businesses in Europe. He holds a bachelor’s degree in applied mathematics, a master’s degree in marketing, and a master’s degree in business administration.
Nick
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Gracen Moore
Editor
Gracen Moore is an experienced editor and investor communications specialist with a strong foundation in psychology and english studies. Currently completing a double degree in Bachelor of Arts and Bachelor of Science from Australian National University, Gracen combines analytical insight with a deep understanding of narrative structure to craft compelling financial content.
Her expertise in psychology enhances her ability to distill complex information into clear, engaging narratives tailored for diverse investor audiences, while her background in english studies ensures precision, coherence and impact in financial reporting. Gracen has contributed to investor relations initiatives across multiple sectors, refining market insights into accessible and effective communications.
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