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Thursday 13 June 2024

Streamplay (ASX: SP8) expands footprint into Africa following the launch of Jabaa Games

Streamplay Studio Limited (ASX: SP8), a leading provider of competitive casual gaming and eSports technology, music streaming services, and telco value-added services, is pleased to announce the launch of “Jabaa Games” for Orange Money customers in Senegal.

The Company continues to actively pursue significant opportunities in new territories as part of our core growth strategy and has successfully established several strategic business development partnerships that hold immense potential in India, the Middle East, North Africa and Europe.

As part of these efforts, Streamplay executed a White Labelled Partnership & Distribution Agreement with BAATINE Agency Surl (“BAATINE Agency”) in Senegal to design, integrate and deploy a version of the new ArcadeX portal which, similar to mGames, is intended to serve as a central casual tournament and esports hub for the broader African market

Highlights:

  Streamplay enters the African market with the launch of ArcadeX under the “Jabaa Games” brand in Senegal.

● Comprehensive go-to-market strategy implemented to penetrate the African market effectively via Facebook, TikTok, TV, and Radio.

● Orange Money boasts 6.2 million users in Senegal alone, offering a strong launchpad for Jabaa Games.

● Orange Money user base extends beyond Senegal offering opportunity to tap into their ~90 million strong customer base across 17 countries.

Commentary:

Lordalajiman, CEO of BAATINE Agency, commented: “Our collaboration with Streamplay to launch Jabaa Games, with its wide library of social games, competitive tournaments and exciting prizes, represents an exciting and unprecedented move towards redefining the online competitive gaming space in Senegal and West Africa as a whole.”

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