Wednesday 26 June 2024


Our Team

Lel Smits
Managing Director

Lel is a globally regarded broadcast finance journalist, award winning entrepreneur and director. As a former foreign correspondent for Australian Financial Review on Wall Street Lel produced and presented daily finance reports within the New York Stock Exchange broadcast on Australia's AFR digital platforms. Lel has interviewed hundreds of ASX CEOs and executives and written thousands of finance news stories.

Lel is currently a Director of Australian Shareholders' Association, graduate of Australasian Investor Relations Association (AIRA) and Australian Institute of Company Directors (AICD) and holds a Master of Arts in Journalism, Bachelor of Arts and Bachelor of Media. Lel supports individuals, executives and companies as a peak performance specialist and volunteers her time as an advocate for improving financial literacy.

Vivienne Leong
Investor Marketing Specialist

Viv is a seasoned content creator with more than 10 years of experience making her mark on the digital landscape. With a track record of viral success, including the creation of a short form video with +19 million views, Viv has become a prominent figure in crafting compelling narratives for ASX listed companies and excels in translating complex corporate stories into impactful social narratives.

As an investor digital media strategist Viv has worked with more than 200 ASX listed companies, producing CEO interviews and investor presentations, and strategically distributing engaging content to investors. Viv's digital content creation academic qualifications and extensive digital experience position her as a trusted expert at the intersection of corporate communication and digital engagement.

Russell Katz

Russell is a professional financial analyst, having served in a formal capacity as an analyst at ASX [Australian Securities Exchange], Pitt Street Research and worked as the youngest contributor in Seeking Alpha history, including as the former host of Seeking Alpha's first official podcast, Chasing the Elephant. His wealth of experience in the financial realm offers a unique perspective to TSN's StockTales podcast conversations with CEOs.

Russell's Bachelor of Commerce, finance and economics background is coupled with his corporate experience with ASX listed companies facilitating value-packed content. Amplified by Russell's engaging presentation style, StockTales delivers not only interviews with CEOs but expert commentary to add depth, context and colour to the world of investing on the ASX.

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